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Bake Your Dreams Come True

Thousands of ideas and Baking Dreams are born every day. We’ve got prizes and rewards to surprise and delight everyone!
Good luck!

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Including fabulous Baking Trips, Kitchen Stand Mixers, bake Sets, icing kits and money off coupons, there are MILLIONS of prizes and rewards to be won.

Five lucky winners will each receive £5,000 from Tate & Lyle Sugars to help bring their dream to life.

* Terms & Conditions apply: UK residents 18+. Promotion closes 19.12.14. Internet access required & purchase necessary.
Click here for full details.

Terms & conditions


  1. The Bake Your Dreams Come True Promotion (the “Promotion”) consists of:
    1. Win Millions of Baking Prizes and Rewards promotion (“Instant Win Online Promotion”), and
    2. Baking Dreams competition (“Baking Dreams Competition”).
    The entrant has an option to enter either the Instant Win Online Promotion or Baking Dreams Competition per Pack Code subject to the entry limits set out in paragraph 8.
  2. The terms of this Part I apply to both the Instant Win Online Promotion and Baking Dreams Competition, unless otherwise stated.
  3. Eligibility: The Promotion is open to UK residents aged 18 or over excluding employees of the Promoter and its affiliated companies, and their immediate family, the Promoter’s agents and any person professionally connected with the Promotion.
  4. To enter: Subject to the entry limits set out in paragraph 8 the entrants must enter the pack code from their Promotional Pack (the "Pack Code") online at (the “Website”) together with all other required information. Promotional Pack purchase is necessary. Internet access and a valid e-mail address are also required.
  5. The entrant will be guided on the Website where to find the Pack Code on their Promotional Pack. Pack Codes are case-sensitive and must be entered exactly as shown.
  6. Promotional Packs: Any of the following packs which bear a ‘WIN’ sticker, a ‘WIN’ neck collar or a printed ‘WIN’ message on the front of the pack:
    1. Tate & Lyle® Fairtrade Caster Sugar 500g, 1kg and 2kg
    2. Tate & Lyle® Fairtrade Icing Sugar 500g
    3. Tate & Lyle® Fairtrade Demerara 750g
    4. Tate & Lyle® Fairtrade Golden Granulated 750g
    5. Tate & Lyle® Fairtrade Golden Caster 700g
    6. Tate & Lyle® Fairtrade Light Soft Brown 325g, 500g, 700g and 1kg
    7. Tate & Lyle® Fairtrade Dark Soft Brown 500g, 700g and 1kg
    8. Tate & Lyle® Fairtrade Dark Muscovado 325g
    9. Tate & Lyle® Fairtrade Light Muscovado 325g
    10. Lyle's Golden Syrup® Baking Bottle 600g
    For the purpose of the Promotion, different weight packs of the same product are deemed to be different Promotional Packs.
    Promotional Packs may be purchased at the larger stores of the following retailers subject to stock and availability:
    Larger stores
    Tate & Lyle®
    Caster Sugar
    500g & 1kg
    Tate & Lyle®
    Caster Sugar
    Tate & Lyle®
    Icing Sugar
    Lyle's Golden Syrup®
    Baking bottle
    Tate & Lyle®
    Golden & Brown
    sugars 325g, 350g,
    700g & 750g
    Tate & Lyle®
    Light or Dark
    Soft Brown sugar
    500g & 1kg
    (Caster 500g
    in specific
    region only)

    Limited selection
    Limited selection
    The Co-op


  7. Promotion Period: Entries can be submitted online between 31.03.14 and 23:59 hours on 19.12.14.
  8. Entry Limits: Entries are limited to one per Promotional Pack purchased up to a maximum of two entries per week and a maximum of six entries throughout the Promotion Period. These limits apply per e-mail address and per household. The limits are cumulative for the ‘Instant Win Online’ promotion and the ‘Baking Dreams’ competition. Any entries above these limits may be invalid.

    For the purpose of the Promotion, a “household” means all the people sharing the same postal address.

  9. Any entries made online using methods generated by a script, macro or the use of automated devices will be void.
  10. Entries must not be unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, indecent, seditious, offensive, liable to incite racial hatred, discriminatory, menacing, profane, in breach of confidence or privacy, which may cause annoyance or inconvenience, or any material that could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability or otherwise be contrary to the law, or infringe the rights of any third party, in any country in the world.
  11. Entries must not be technically harmful (including, without limitation, computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data).
  12. Prizes. Prizes are non-transferable. There are no cash or other prize alternatives available in whole or in part, except that in the event of circumstances outside its control, the Promoter reserves the right to offer an alternative prize of equal or greater value.
  13. Personal data. The collection and processing of the entrant’s personal data by the Promoter in connection with the Promotion for the purposes of operating the Promotion and post-Promotion marketing activity will be in accordance with the Promoter’s Privacy Policy, available at By entering the Promotion, the entrant gives their consent to the processing of their personal data in accordance with the Promoter’s Privacy Policy.
  14. The Promoter reserves the right to publish and use for its post-Promotion activity the names and counties of major prize winners. Winners agree to participate in any reasonable publicity arranged by the Promoter free of charge. The Promoter will reimburse to the winner any reasonable costs incurred by them as a result of such participation.
  15. The entrant may choose to opt-in to receiving marketing communications from the Promoter and its Promotion Partners: Squires Kitchen Sugarcraft Limited, Biscuiteers Baking Company Limited and T.G.Green Limited™ (t/a Cornishware). Entrant’s consent to receiving such communications is voluntary and does not impact on the entrant’s ability to enter the Promotion.
  16. Use of Facebook for login in. The entrant has an option to fill in some details on the entry form on the Website by using their Facebook login. By entering the Promotion using their Facebook login, the entrants acknowledge that the Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook and the entrants will comply with all applicable Facebook’s terms and conditions. The Promoter assumes no liability for any breach by the entrant of their obligation under this paragraph.
  17. Invalid entries and Promoter’s rights. Any entry which does not to comply with these Terms is invalid. The Promoter reserves the right to disqualify any entries and refuse any prizes or rewards where (including but not limited to), in the Promoter’s reasonable opinion:
    1. the entrant does not comply with these Terms
    2. the entrant has interfered with the fair running of the Promotion;
    3. there are grounds to believe that the entrant has committed a breach of any applicable law, including but without limitation fraud or suspected abuse;
    4. the entry was incomplete or illegible;
    5. the entry was made using a script, macros or any automated programmes or devices.
  18. The Promoter shall have the right, where necessary, to undertake all such action as is reasonable to protect itself against fraudulent or invalid claims including, without limitation, to require further verification as to the identity, age, and other relevant details of the entrant.
  19. The Promoter reserves the right to cancel, terminate, modify or suspend the Promotion or these Terms in whole or in Part with or without notice in the event of unforeseen circumstances beyond the Promoter’s reasonable control.
  20. Announcement of prize winners. The major prize winners’ names and counties will be available between 02.01.15 and 28.02.15 by sending a self-addressed envelope to: Baking Dreams Winner’s List, PO Box 1079, Hemel Hempstead HP1 1GY.
  21. Exclusion of liability. The Promoter will have no liability in respect of:
    1. any damage, loss, liabilities or injury incurred or suffered by the entrant as a result of or in connection with entering the Promotion, use of the Website or accepting or redeeming a prize or reward, or any delay, loss or damage during the delivery of the prize or a reward;
    2. any indirect, special or consequential cost, expense, loss or damage suffered by an entrant even if such cost, expense, loss or damage was reasonably foreseeable or might have reasonably been contemplated by the Promoter and whether arising from breach of contract, negligence, breach of statutory duty or otherwise;
    3. an entrant’s inability to access the Website and/or submit an entry because of an event outside of the Promoter’s reasonable control, for example (without limitation) the performance of the entrant’s or the Promoter’s internet service provider or the internet;
    4. any lost, late, misrouted or damaged data which occurs during any communication or transmission of data;
    5. any disruption to the Promotion caused by any event beyond the Promoter’s reasonable control;
    6. any computer or communications related malfunctions or failures;
    7. any printing or typographical errors in any materials associated with the Promotion.
  22. The Promoter is not responsible for failure to fulfill the obligations of any of the third parties involved in this Promotion, although the Promoter will always endeavor to minimize the effect to the entrant of such failure.
  23. Nothing in these Terms shall exclude or limit any liability of the Promoter for death or personal injury caused by the Promoter’s negligence, fraud or fraudulent misrepresentation.
  24. Indemnity. By entering the Promotion, the entrant agrees to indemnify and hold the Promoter harmless from any liability whatsoever for any claims, costs, injuries, losses or damage of any kind arising out of or in connection with the acceptance, possession, attendance at or use of any prize or reward connected with the Promotion (except death or personal injury caused by the Promoter’s negligence, fraud, or otherwise as prohibited by law).
  25. Governing law and jurisdiction. The Promotion and these Terms shall be governed by and construed in accordance with English law and courts of England and Wales shall have exclusive jurisdiction over any dispute or claim arising from, or in connection with the Promotion or these Terms.
  26. Contact. The Promoter’s contact details:
    1. Consumer Care Line: 0845 607 8427 (Monday to Friday, 9am – 5pm); call charges may apply. Entrant is advised to check the rate with their phone provider.
    2. E-mail:
    3. Address: Tate & Lyle Sugars – PO Box 5050, Notts, NG15 0DJ
  27. Acceptance. By entering the Promotion the entrant accepts and agrees to be bound by these Terms.
  29. To enter, the entrant must choose the Instant Win Online option on the Website.
  30. Each valid entry wins either a prize or a reward. Prizes and rewards have been randomly pre-allocated via a secure, independently verified computer programme.
  31. As more specifically set out in paragraphs 31 and 32 below, the prizes and rewards are as follows:
    1. 15 Baking Trips;
    2. 60 Kenwood kMix KMX98 Food Stand Mixers;
    3. 50 one-day Masterclasses with Squires Kitchen;
    4. 5 six-day Masterclasses with Squires Kitchen;
    5. 100 Baking Hampers;
    6. 40 Tate & Lyle® Caster Sugar 30 Best Loved Recipes books;
    7. 600 Cornishware Bake Sets; or
    8. 1,000 Biscuiteers Icing Kits.
    All prizes are available to be won, however the Promoter gives no guarantee that all prizes will be won.
    1. 800,000 50p off Tate & Lyle Sugars coupons, including:
      1. 320,000 Tate & Lyle® Golden & Brown sugars (325g, 350g, 700g and 750g) 50p-off coupons;
      2. 320,000 Lyle’s Golden Syrup® Baking Bottle 600g 50p-off coupons; and
      3. 160,000 Tate & Lyle® Light Soft Brown, Dark Soft Brown, Demerara Sugar (500g and 1kg) 50p-off coupons;
    2. unlimited number of 20% off T.G.Green Limited™ codes;
    3. unlimited number of 15% off Biscuiteers Icing Equipment codes; or
    4. unlimited downloads of a Squires Kitchen magazine (the latest issue available at the time of notification of the reward).
    The coupon rewards set out in (i) above will be given both in the Instant Win Promotion and Baking Dreams Competition.
  32. Additional prizes' details:

    Baking Trips:

    Baking trips consist of a themed cookery class in the following destinations for the winner and one guest:

    1. Patisserie in Paris;
    2. Panettone in Milan;
    3. Sacher Torte in Salzburg;
    4. Pastéis de Nata in Lisbon;
    5. Tiramisu in Venice.
    The Baking Trips include:
    1. 2 nights’ accommodation in a 4* hotel (except for Venice, which will be a 3* hotel) in a twin or double room;
    2. daily breakfast; Baking Trip to Venice also includes lunch as part of the cookery class;
    3. travel insurance;
    4. return direct economy flights from a UK airport to the destination city save for the baking trip to Paris which includes return travel by standard class Eurostar from London St Pancras to Paris Gare du Nord International; All taxes and surcharges included;
    5. transfers from the airport of destination to the hotel and back; transfers in Venice will be shared with other passengers;
    6. tourism tax for the planned duration of the Baking Trip.
    7. £100 spending money for the winner;

    Any other costs are the responsibility of the winner and his/her guest. For the avoidance of doubt, passports, visas and travel to and from the Eurostar UK terminal or the UK airport are the responsibility of the winner and their guest.

    Additional conditions:

    Guest must be 18 years of age or over at the time of the flight:

    Travel is subject to availability and at the discretion of the Promotion Partner and excludes the periods around Christmas, New Year, Valentine’s Day, Easter, School Holidays and Bank Holidays (both in the UK and the destination country).

    Eurostar travel must be off-peak and booked a minimum of 2 months in advance.

    The UK departure airport will be the nearest international airport (to the place of residence of the winner), which operates direct flights to the place of destination at the time of the Baking Trip.

    Basic travel insurance cover. Pre-existing medical conditions may not be covered. No age restrictions apply.

    All Baking Trips must be claimed and booked by the prize winner within 12 months from the date of confirmation by the Promoter of the receipt and validation of their winning Pack Code

    Cookery classes are subject to availability.

    The winner is solely responsible for the guest complying with these Terms.

    Masterclasses with Squires Kitchen

    The Squires Kitchen six-day Masterclass is for the winner only and covers one six-day ‘Professional Intensive Week of Cake Decorating’ course, to the value of £800 with Squires Kitchen International School. Travel expenses and accommodation are not included, but the prize includes £200 spending money.

    The Squires Kitchen one-day Masterclass is for the winner only and covers a one-day course, up to the value of £150 with Squires Kitchen International School. Travel expenses and accommodation are not included, but the prize includes £50 spending money.

    Squires Kitchen International School is based at Squires House, 3 Waverley Lane, Farnham, Surrey, GU9 8BB England.

    Once the winner’s Pack Code is received and validated, the Promotion Partner will contact the winner directly to arrange their prize. Any other costs incurred are the responsibility of the winner. Prize must be taken (meaning the course must have been attended) by 31.10.15 and excludes Christmas, New Year, Easter and Bank Holidays. Dates are subject to availability.

    All edible items of equipment are provided on the course. A list of other equipment required will be sent to the winner once their prize has been arranged. Participants are directed to read and action any requirements prior to commencing the course.

    Squires Kitchen reserves the right to cancel or change a course at any time. In these circumstances, Squires Kitchen will normally arrange an alternative date with the winner.

    It is strongly advised that the winner arranges insurance to cover any unforeseen events, such as illness, or cancellation of a course for which travel and accommodation costs have been incurred.

    Cornishware Bake Sets

    Cornishware Bake Set prize comprises Cornishware cake plate 2 tier 25.4cm / 17.8cm, lipped pudding basin 112cl and utensils jar 84cl.

    Biscuiteers Icing Kits

    Biscuiteers Icing Kit prize is a ‘Rainy Day Icing Kit’ that comprises 3 cutters (daisy, heart and butterfly), 3 clear bottles, wood mixing skewers, piping bags, 5 colouring pastes (pink, ivory, baby blue, lemon and green), 4 sanding sugars (white, pink, green and purple), 1 pot of gold and silver decoration balls, a Biscuiteers apron and Icing guide.

    Baking Hampers

    Baking Hamper Prize comprises a Squires Kitchen ‘The Art of Sugarcraft’ book, 2 packs of Tate & Lyle Sugars Golden and Brown sugars, 325g, Squires Kitchen Sugarpaste, Squires Kitchen Food Colours 5 gift pack, Lyle’s Golden Syrup® Baking Bottle 600g, a Melior Coffee Maker and a basket.

  33. Additional rewards’ details:

    50p Off Tate & Lyle Sugars coupon rewards will be made available for download and will need to be printed. Coupons can be redeemed at participating stores only, subject to availability and where items are stocked. Not redeemable on-line. Coupons need to be redeemed within 30 days from the date of printing. Coupons are subject to coupons’ Terms & Conditions, which can be found on the printed coupon. Participants are directed to the coupon’s Terms & Conditions immediately after downloading.

    20% off T.G.Green Limited™ discount code will be shown on screen for the winner to redeem at the T.G.Green Limited™ online check-out, subject to availability. The code will also be sent to the winner by e-mail to the address indicated by the winner at the time of entry.

    15% of Biscuiteers Icing Equipment discount code will be shown on the screen for the winner to redeem at Biscuiteers online check-out, subject to availability. The code will also be sent to the winner by e-mail to the address indicated by the winner at the time of entry.

  34. Notification of winners. Winners will be notified of their prize or reward on the Website immediately upon submitting their entry.
  35. Prize and reward redemption. To redeem the prize or reward the winner must follow the instructions online.
  36. Proof of purchase. When requested by the Promoter at the time of the notification of the prize you won, in order to claim the prize the winner must send proof of the Pack Code from their winning Promotional Pack (either a cut out or a bottle cap) to the address below:

    Tate & Lyle Sugars Promotion, Freepost RLUK-AHUU-KKEK, Hemel Hempstead, HP1 1GY

    The address above is a Freepost address, but the Promoter recommends that the winner sends such proof by recorded delivery and takes a copy of their winning Pack Code prior to posting.

  37. Deadline. The proof of Pack Code has to be received by the Promoter no later than 31.01.15 for winner to redeem the prize.
  38. Photocopies and photographs of the Pack Code will not be accepted.
  39. Delivery of the prizes. Prizes (except for Baking Trips or Masterclasses) will be sent within 28 days from:
    1. the date of notification of the prize, or
    2. if the entrant was requested to send the proof of the Pack Code, the receipt of the Pack Code by the Promoter.

    The prize will be sent to the winner by either 2nd class post or courier and the Promoter will use reasonable endeavours to ensure that the prize is securely delivered to the winner.

    For Baking Trips and Squires Kitchen’s Masterclasses please see paragraph 31.

  41. To enter, the entrant must choose the Baking Dreams option on the Website and answer all the following questions in accordance with these Terms:
    1. "What is your baking dream?"
    2. "How would you spend £5,000 to make your baking dream come true?"; and
    3. "Why should we choose you to win?"

    The entrant will be given an option to attach up to 3 electronic files that meet the following specifications:

    2. no more than 20MB each.
    The answers and the files will constitute one competition submission (the “Submission”).
  42. Submission Requirements: Subject to paragraphs 9-11, the Submissions, whether text, image or otherwise, must adhere strictly to the following requirements:
    1. must be entirely the entrant’s own original creation; in particular, the Submission must not display any images or videos or contain any background music, which are not the entrant’s own original creation;
    2. must be in the English language;
    3. must not have more than 350 words in total;
    4. must be made by the entrant, and must not be made through agents or third parties;
    5. must not infringe any third party intellectual property rights;
    6. must not display the image or likeness of or personal data of any person or any information about any person unless the entrant has obtained that person’s express permission;
    7. must be suitable for a person of any age to view and comply with all applicable laws and regulations;
    8. must not contain or display any words, images or sounds which are considered, at the Promoter’s sole discretion, to be offensive, sexually explicit, rude, disparaging or otherwise inappropriate;
    9. must be complete and not damaged in any way;
    10. must comply with any further Submission guidelines provided by the Promoter at the Website.
  43. Multiple Submissions, subject to the entry limits, will be considered, but one entrant can only win once.
  44. Any Submission which, in the Promoter’s opinion, does not comply with the Submission Requirements will be invalid.
  45. Use of the Submissions by the Promoter. If the Submission shows the entrant’s face and/or likeness, the entrant hereby consents to such face, likeness, together with the entrant’s full name and any other personal information to be made publicly available.
  46. The Promoter reserves the right to publish on any of its websites and/or any social networking website or otherwise any Submission, in whole or in part, received by it in connection with the Baking Dreams Competition at any time and for any reason.
  47. Licence. By accepting these Terms each entrant hereby grants to the Promoter a non-exclusive, royalty-free, irrevocable, perpetual, transferable licence to use the Submission in whole or in part, for any purpose, including without limitation for advertising the Promoter’s products. By accepting these Terms, each entrant hereby waives all moral rights they have in the Submission to the fullest extent permitted by law.
  48. Warranty and indemnity. Each entrant warrants that they are the author of the Submission and that their Submission(s) adhere to the Submission Requirements. The entrant will indemnify the Promoter and hold it harmless from and against any losses, damages, liabilities, obligations, claims, actions and demands, including without limitation reasonable legal fees, arising directly or indirectly from any breach of the warranty set out in this paragraph.
  49. Prizes: Five cash prizes of £5,000, each accompanied by a 3 hour bespoke one-to-one tuition at Squires Kitchen International School with Mark Tilling (the “Tuition”).

    The cash prize must be used by the winner to fulfill their winning Baking Dream.

  50. Additional cash prize details:

    Cash prizes will be sent to the winners by the Promoter by cheque, which will be posted to the winner to the address provided to the Promoter by the winner, within 28 days from the date when the Promoter receives the complete details requested under paragraph 58.

  51. Additional Tuition details

    Travel expenses and accommodation are not included in the Tuition.

    Squires Kitchen will contact the winner directly to arrange the Tuition, including the dates and time, the tutor and the topic.

    The Tuition will take place at the Squires Kitchen International School at Squires House, 3 Waverley Lane, Farnham, Surrey, GU9 8BB England and will last 3 hours either between 09:30 and 12:30 hours or 13:00 and 16:00 hours. The tuition will be with Mark Tilling only. In the unlikely event that the advertised tutor is unable to teach the class, Squires Kitchen reserves the right to substitute the advertised tutor with another appropriate tutor.

    The Tuition has no monetary value and cannot be exchanged for cash.

    The Tuition excludes dates over Christmas, New Year, Easter and Bank Holidays.

    The Tuition must be booked by 31.06.15 (inclusive) and must be attended by 31.12.15 (inclusive). Failure to book or to attend the Tuition by the above dates will result in the forfeiture of the Tuition.

  52. Rewards. Upon submitting a valid Submission one of the 50p-off coupon rewards set out in paragraph 30 will be made available for the entrant to download. Additional reward details are set out in paragraph 32.
  53. Winner selection. Five winners in total will be selected on or after the following five closing dates: 30.04.14, 30.05.14, 30.06.14, 31.07.14 and 19.12.14. Each Submission will be automatically considered during each judging round following the Submission’s date unless the Winner has won in one of the previous rounds.
  54. All valid Submission(s) will be reviewed by an independent judge in five judging rounds to determine which Submission, if any, in the judge’s view, best meets all the following winning criteria:
    1. relevance to baking;
    2. use of sugar (e.g. as an ingredient or involving sugar in your Submission);
    3. originality;
    4. inspiration; and
    5. overall appeal.
    If none of the Submissions in a judging round meets the winning criteria, the Promoter reserves the right to withhold the prize and award such prize in the next judging round(s), provided there is a sufficient number of Submissions meeting the winning criteria. After the last judging round any unawarded prizes will forfeit.
  55. The full name of the judge will be made available by the Promoter on request.
  56. The decision of the judge is final and binding.
  57. Notification of winners. The Promoter will notify winners via the e-mail address provided at entry.
  58. Announcement of winners. In addition to announcement of winners set out in paragraph 20, the winners’ names and counties together with their winning Submissions will be announced under the ‘Winners’ tab at and on the Promoter’s Facebook page at
  59. Timeline. Winner selection, notification and announcement will take place within 28 days from the closing dates set out in paragraph 51.
  60. Claiming cash prize. In order to claim the cash prize, the winner must provide additional details requested by the Promoter within 14 days of the notification of winning. If the winner is unable to provide such details for whatever reason or cannot be contacted by the Promoter using reasonable endeavours, the Promoter reserves the right to reallocate the prize.

Promoter: T&L Sugars Limited (company number 07318607) t/a Tate & Lyle Sugars of Thames Refinery, Factory Road, Silvertown, London E16 2EW.